CLIENT SATISFACTION
or from the client’s point of view “I can’t get no satisfaction…”
Many times by the time a claim is placed with a collection
agency many things have already gone wrong from the client’s perspective.
Additional costs, delays, litigation pitfalls and complexity…the last thing a
client wants or needs is more confusion, delay, expense and overall
frustration.
A collection agency’s mission should be one of providing a
complete package of assistance to their clients in a professional and efficient
manner while maintaining cost effectiveness. In addition, an agency should be
available to answer all questions raised by a client and to assist them in any
way possible that will lead to the “collectivity” of their claim (pardon the
little advertisement there).
Client satisfaction should be paramount to all other
concerns. Too many times a client may be told “advance your file another 30
days” with no further explanation. Likewise, they may be told that their file
is out for service with the process server or is awaiting a preliminary
hearing. What? What’s that?
Why another 30 days?
Client satisfaction is of the utmost importance to a
business that provides services. Only by recognizing what is essential to a
client and by meeting their needs will you have a successful business
enterprise. The converse can be detrimental to a growing business, for an
unsatisfied client will likely look for service elsewhere. It is imperative in
today’s very competitive collection business to have an effective way to
measure client’s satisfaction and to continually enhance and improve where
necessary.
Below are key in determining and improving your client’s
satisfaction:
- · Communicate often with your client to determine if they are happy with your services and the manner in which you communicate with them.
- · Be open to both positive and negative feedback. Be willing to accept suggestions from your clients and see if their ideas fit into your business plan and will allow for improved client satisfaction.
- · Ask the hard questions – are they happy with the quality of your service; the availability of personnel to address their issues; the friendliness of the personnel; and most of all the knowledge of your personnel to address your client’s specific questions and issues.
- · Communicate your willingness to receive feedback from your client by perhaps providing incentives…discounts or reduced fees.
Clients must feel that they are as important to you as you
are to them and that you ultimate goal is to provide them with complete
satisfaction with your services.